In the wake of October 7, the fight to protect Israel and defend the Jewish diaspora has become multifaceted. The challenges we face—from campus radicalization and media bias to institutionalized antisemitism and economic warfare—require a highly organized and strategic response.

To effectively coordinate advocacy and activism, our efforts are categorized into twelve distinct "verticals." Each vertical represents a critical battleground or focus area where professionals, activists, and community members can channel their expertise to make a tangible impact.

Here is a breakdown of what each vertical entails:

### 1. The Oct7 War

This vertical focuses on the direct aftermath and ongoing realities of the October 7 attacks. It covers military and geopolitical developments, advocacy for the release of hostages, support for displaced communities, and the broader strategic and humanitarian realities of the ongoing conflict in the region.

### 2. Information War

The battle for truth is fought daily on social media, in newsrooms, and in the public square. This vertical is dedicated to combating misinformation, countering anti-Israel propaganda, and holding media outlets accountable for biased reporting. It involves rapid response, content creation, and digital activism to ensure the true narrative is heard.

### 3. Jew Hatred

Antizionism is a structural hate movement designed to isolate Jews and deny them civil rights. This vertical focuses on tracking, exposing, and combating antisemitism in all its forms. It includes supporting victims of hate crimes, fighting anti-normalization campaigns, and dismantling modern blood libels used to target the Jewish community.

### 4. Protect Your City

Safety starts at home. This vertical addresses localized activism, focusing on physical security for Jewish institutions, synagogues, and neighborhoods. It also involves engaging with municipal governments to block local BDS resolutions and ensuring that local leaders take actionable steps to protect Jewish residents.

### 5. Education

Academia and K-12 school systems have become epicenters of anti-Israel hostility. The Education vertical focuses on combating campus antisemitism, holding university administrations accountable, protecting Jewish students and faculty, and ensuring that school curricula are historically accurate and free from systemic bias.

### 6. Culture

This vertical celebrates Jewish and Israeli culture while defending against cultural boycotts. It highlights Israeli achievements in the arts, literature, film, and culinary worlds, while pushing back against attempts by the BDS movement to exclude Israeli artists and creators from international festivals and stages.

### 7. Legal

The Legal vertical—often referred to as "lawfare"—utilizes the justice system to defend civil rights and hold bad actors accountable. This includes filing Title VI civil rights lawsuits on behalf of students, taking legal action against entities that fund terrorism, and providing legal defense for those targeted by antisemitic discrimination in the workplace.

### 8. Healthcare

Medical institutions and organizations are increasingly being politicized. This vertical supports Jewish and Israeli healthcare professionals facing workplace discrimination, pushes back against anti-Israel bias in medical journals and associations, and highlights Israel's global contributions to medical innovation and disaster relief.

### 9. Follow The Money

Terrorism and institutional hate require funding. The "Follow The Money" vertical focuses on financial activism: investigating the dark money funding extremist groups (like SJP), ensuring compliance with state anti-BDS laws, and defunding organizations that have ties to designated terror groups.

### 10. Unions

Labor unions have increasingly become platforms for anti-Israel resolutions and political targeting. This vertical focuses on protecting Jewish union members from discrimination, combating anti-Israel mandates within labor organizations, and ensuring fair representation for workers who refuse to be marginalized by union leadership.

### 11. Sport

Sports should be a unifying global force, but Israeli athletes frequently face boycotts, discrimination, and security threats on the international stage. This vertical advocates for the fair treatment of Israeli and Jewish athletes, pushes back against discriminatory federations, and celebrates achievements in the athletic arena.

### 12. I Love Israel

While much of our work is defensive, this vertical is purely proactive and celebratory. "I Love Israel" focuses on positive Zionism, showcasing Israel’s vibrant democracy, technological innovations, and societal resilience. It aims to strengthen the bond between the diaspora and Israel, fostering a proud, unapologetic Jewish identity.

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By organizing our efforts across these twelve verticals, we ensure that no front is left undefended. Whether you are a lawyer, a digital creator, a student, or a local community organizer, there is a vertical where your skills are desperately needed.